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The Elements of Transformation

What do we mean by “transformation”? Taking your hair from good enough – to fabulous. To a point where it’s not just an element of your personal style, but a defining attribute, one that inspires admiration and envy in equal parts.

Achieving that level of excellence – the level that true style connoisseurs expect – calls for a unique formula:

  • Experts: These are the stylists who define not just what gorgeous hair means today, but what it will mean in the future.
  • Salons: Our cutting edge salons in the world’s fashion capitals feature artists dedicated to their craft – and to helping you achieve your true style potential.
  • Heritage: Revolutionising hair care for nearly two decades, John Frieda® Hair Care experts have consistently led the way in product, style, and salon innovation.

Transformation begins here.